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Japanese PR
By Michelle | July 11, 2008
The 2008 Toyako G8 Summit (hosted by Japan in Hokkaido) came and went without incident, but what else is to be expected of an archaic Cold War institution whose members reflect a late 20th century balance of power and whose non-binding statements don’t even hold the signatories accountable for the agreements reached? The Economist, in its usual glib style summed it up in the words: “A mountain-top gabfest provided a spectacular show and a long guest list but few answers to the woes of the world” (July 10).
At any rate, as the event’s host, the biggest task for Japanese Prime Minister Fukuda’s was to not screw things up, and if the avoidance of failure is held as the bar for success, it does appear as though he made the mark — whatever that means for Japanese politics. Predictions that Fukuda may reshuffle his cabinet after the summit have flown back and forth around Japanese media for months, but cabinet reshuffles in Japan are generally calculated PR moves, and who knows when the Kantei will decide that the time is right to get the most out of the announcement?
As far as Japanese PR in general goes, the next G8 summit in Japan won’t occur until 2016, so the country has more than enough time to ponder their next theme…. How about asking world leaders to do a little Yatta?
Or if they find that too difficult, maybe the MDSF could help them out…
Topics: East Asia, In the News, Randomness |